Luna's Specialty Bakery & Cafe is an independently owned and operated store (the “Company”).  The Company recognizes and respects the importance of maintaining the privacy of our customers. The purpose of this Privacy Policy is to inform you of:

  • the personal information we may collect from you when you open an account, register, visit our Website, respond to our emails, place orders via the Website, email, telephone, fax, use our mobile applications, place orders through social media applications or otherwise contact us via telephone, email, fax or mail (collectively the "Service");
  • why we gather information from you;
  • how we collect it;
  • how we use it; and
  • the choices you have regarding our use of personal information you have provided.

Note: You must be 18 years or older to open an account or place an order on the Website. The Service is a general audience website and we do not knowingly collect, maintain or disclose personal information from or about children under 13 years of age. 

Why do we gather information? 

The Company gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers promotions and discounts from us, our affiliates and selected third parties. 

What information do we gather? 

We collect information through our Website, emails, mail, fax, telephone, mobile applications and social media applications including when you:

  • place an order;
  • participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and  account registrations; and
  • engage in other activities, services, products and resources we may make avialable.

Depending on how you are interact with us, we collect some or all of the following types of information:

  • your name, address, telephone number, email address;
  • billing information (credit/debit card number, expiration date, alternate or additional billing information and billing address);
  • gender and birth date, if you choose, or are otherwise required to, enter such information,
  • products purchased and occasion type (for example, Mother's Day);
  • any promotion or gift card code and related information;
  • Message and gift recipients' names, addresses, telephone numbers and email addresses; and
  • other information you provide to us.

Note: information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled.

How we use "Cookies" and "Action Tags". 

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. We use cookies to let us know that you are a prior customer and to provide certain features to you. Most web browsers allow you to instruct the browser to prevent the use of cookies. However, if you disable this feature, certain aspects of the Services, such as the shopping basket, may not function properly. 

We have relationships with third parties who may receive non-personal information directly from the cookies placed by our Services on your computer to assist in analyzing our business and customers. 

Our Services may also use a common web technology called "action tags" (also called single pixel gifs or web beacons) to anonymously track purchase, usage and other web activity information. Action tags may be used to provide data to third parties for tracking purposes. However, our Services do not use action tags to collect or transfer personal information. In addition, third parties may set their own cookies and tags through our Services (such as through interest-based advertising, described below). We do not control such third parties or their privacy practices. If you do not want third parties to be able to use such methods, you should modify your browser settings to limit such access. 

How we use the information we collect 

We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience, to inform you and your gift and message recipients of offers and discounts from the Company and our affiliates and to enable you to receive credits for purchases under any loyalty or buying programs which you may have joined. In addition, we may make such information available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes. 

However, without your consent, we do not make your billing information available to third parties, other than to those entities which are required to authorize and process your payment.

Note: we may provide your information to third parties in the event we ever sell, lease, license, merge, transfer or assign substantially all of our assets to said third party.

We reserve the right to disclose information you provide to us as required by law, in response to legal process and law enforcement requests and as necessary or appropriate, in our view, to operate the Services, process orders or registrations, to conduct promotions, contests, and sweepstakes you participate in, and to protect the rights or property of the Company and its affiliates, customers, recipients, users, subcontractors, vendors and their respective agents and employees. 

Note: that any personal information you reveal or post on any of our forums, such as, a message board, chat room, discussion group, folder, survey, contest, sweepstakes, user review and rate forum, and all user submissions, are not protected by this Privacy Policy and may be collected, shared and used by us and with third parties, including to contact you. Information you give out or post on our public forums you disclose at your own risk. 

Consent to Transfer and Submission 

Our Services are operated in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using the Services or otherwise providing us with information, you hereby consent to this transfer. 

Although personal information collected by us through the our Services will be used by us in accordance with this Privacy Policy, laws generally applicable to the protection of personal data in the U.S. may not be as stringent as those in other countries. 

Links to Other Web Sites 

The Company wants you to be aware that when you click on links and/or ad banners that take you to affiliated or third-party services, you will be subject to the privacy policies and terms of use of those services, not ours. We encourage you to read the posted privacy statement and user terms whenever using, and prior to providing any personal information to, any other service. 

Security and Passwords 

If you place an order on our Web site, it encrypts the credit/debit card number you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive. 

Portions of the Services (such as our account registration) may require registration and log-in processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided to you by us are the confidential property of the Company and may be used by you solely for your individual use of the Services. You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts. 

We may provide you with the ability to log into our Services using a social media account, such as Facebook®. We do not control the activities of such social media services and have no control over the data they collect or their privacy practices. You should review their privacy practices before using any such social media service. 

How to Limit the Use of Personal Information 

We want to communicate with you only to the extent you want to hear from us. If you prefer not to have personal information collected from you via the Services, or to set your preferences concerning promotional communications, please contact us as indicated below:

  1. Emailing us at the email address indicated above from the email address which you wish to have removed (i.e. not shared with third parties); or
  2. Writing to us at our postal address indicated above; or
  3. Telephoning us at the telephone number indicated above.

In addition, any promotional emails we send to you or your gift or message recipients will include a link to our Privacy Policy and a link to use to opt-out of receiving further promotional emails from the sender.

Note: that your instructions (above) do not govern the use of information you have provided directly to our affiliates or to third parties, you will need to directly contact these entities. The use of information you have provided directly to our affiliates or to third parties is governed by their respective privacy policies and terms of use. 

Your Consent and Changes to this Policy 

Subject to the above provisions, by using our Website, you consent to the terms of this Privacy Policy any Terms of Use, of which this policy is a part. We may change our Privacy Policy and any Terms of Use from time to time as new features or services are added, suggestions from our customers are incorporated or other changes are made. We will endeavor to post any material changes to the Privacy Policy and/or Terms of Use on our Web Site at least 30 days prior to their effective date - unless we believe changes must take effect sooner to comply with law or to protect the Company and its affiliates, customers, recipients, users, subcontractors, vendors and their respective agents and employees, in which case the changes will be effective upon posting or as otherwise specified. 

The date on which the current Privacy Policy and any Terms of Use took effect is listed at the top of the Privacy Policy and Terms of Use (see "Last Updated" at the top of each). 

By using the Website after such changes take effect, you agree to be legally bound and to abide by the revised Privacy Policy and any Terms of Use, of which this policy is a part.